El Güero is a seafood restaurant located in Rosarito, México. It’s specialty is the traditional Puerto Nuevo style lobster; a tradition born in the 50’s that inspires our proposal’s re-design.

In this new phase El Güero seeks a more refined and sophisticated image, to freshen it’s concept, but keeping as a banner the seasoning that has identified them for over 30 years.

The sky’s warm pinks, the ocean’s deep blue and the golden sand on the Pacific’s beach inspired the color selection; giving us a very sober and balanced color palette that represents the restaurant’s atmosphere. 


Art Direction & design: Adrian Orozco
Production: Sergio Cuen

Model: Lachendiz
No lobsters were harmed in the documenting process of this project ;)

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